Secrets of a Secret Church Shopper – The Columbia Metro Connection Podcast #004

     Welcome to the Columbia Metro Connection, a podcast where you can go to get valuable, relevant, and quality resources for you and your congregation.
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     The Columbia Metro Connection is sponsored and supported by the Columbia Metro Baptist Association and the almost 100 partner churches that support the ministry of the CMBA.  For this week’s episode, we’ve received special support from The Baptist Foundation of South Carolina.  Let’s take a minute to hear a word from Jacque with The Baptist Foundation:
     This podcast features Greg Atkinson.  Greg is the Founder of Worship Impressions and the First Impressions Conference. He serves as the Executive Director of, and is on the Advisory Board of Full Strength Network – a national non-profit dedicated to helping pastors and church leaders stay healthy and avoid burnout. Greg is a published author, leadership coach, consultant, and member of Forbes Coaching Council. Greg has worked with churches of all stages and sizes, including some of the largest and fastest-growing churches in the country, as well as with businesses, non-profits, and organizations such as Josh McDowell Ministries.  In 2016, Greg published Secrets of A Secret Shopper, and it has been wildly successful and provided church leaders with clear and definitive steps to improve the worship experience of those who enter the church.

Hosts for this week’s Podcast:


Sometimes what people see online discourages them from ever coming in person.People check you out online seven to ten times before making the decision to attend your church.

4 Things People Must See Online: Service Times, Directions, Staff Page, I’m New Page

The number one most read page on a church’s website is the staff page

People want to get to know the people before they commit to coming to your church

A church must determine who the client is for the web page

Your website is the true first impression

Always point people to the website

Ken Meyer – If everything is important, then nothing is.

Empower lay leaders to run social media

Two things to share on social media: Information & Inspiration

Social media is supposed to be social.  Make sure you’re generating content that encourages people to interact.

Dave Addison – We try to use more question marks than periods

Excellence transcends when it comes to a worship service

People can smell fake, be authentic.

Life comes down to relationships

There are people in your congregations that have not had human contact in seven days.  There is power in human touch.

If we are to be welcome and hospitable to all, then that includes those who have special needs.

Resources Mentioned

Connect with Greg Atkinson


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