Insight 094: FaithSoaring Churches Increase Their Digital Presence

Transforming congregations diversify their communication channels to create a strong digital presence. One or two methods of communication are no longer adequate. Print is not good enough. In fact, it has not been for two decades. They expand to multiple digital methods of communication. E-mail is acceptable and must be a basic, foundational form of communication. Text is effective for some people. Involvement in multiple social media platforms is desirable.

Amid this focus on digital presence, congregations should never overlook the most important form of communication which is personal, face-to-face, one-on-one communication. That is the best!

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