Insight 130: FaithSoaring Churches Have a Quality Social Media Presence

Social media has complicated an already complex and confusing communication system for congregations. In communication in congregations the greatest illusion is that clear communication has occurred. Communication to a congregation’s context and various target groups is also increasingly complicated.

A great social media presence–like having a professional and clean web presence–is an essential part of relationship networking for congregations seeking to transform. It is a skill that may not be present within congregations, but one they need to hire. It is also a skill that must be developed among people connecting with the community context and with various target groups.

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