Do You Really Know Who Lives in Your Community Context and How You Can Reach Them?
Gary Hollingsworth, executive director-treasurer of the SC Baptist Convention, and George Bullard would like to invite you a CMBA Family Gathering on Thursday, August 23rd Noon to 1:30 p.m. at the SC Baptist Convention building. The subject is “The Demographic and Lifestyle Opportunities for the CMBA Context and Churches.” Register HERE.
Guest presenters will be Tom Carringer, a nationally known researcher under contract to SCBC, and Clay Smith, pastor, Alice Drive Baptist Church in Sumter, who has made the most significant use of this research. Many churches use demographic reports when thinking about evangelism, new member recruitment, starting a new campus or congregations, etc. The challenge is that demographic studies only touch the surface of the characteristics of people in your community context. It is possible to go much deeper.
Do you know why you start receiving a certain magazine you never ordered? Why do you get the other advertisements for products you find to be of interest, but you wonder how the sender knew? It has to do with several layers of information deeper than the general categories of psychographics that fit your household into a certain lifestyle group.
Do you ever wonder if your current church members, guests who visit your church, and members of your community context have lifestyles that with ease or difficulty communicate with one another? How can you improve the focus of your congregation to be effective in reaching the people to whom God is sending you?
These are the type of questions this CMBA Family Gathering (previously called Vision Tuesdays) will begin a process of answering for you. All your ministerial and program staff are invited at no charge for the lunch and program. Again, register HERE.